Rural Laboratory
Informations
Welcome to Brome-Missisquoi’s Rural Laboratory page!
Here you will find all of the information to follow the project’s evolution.
The rural laboratory project aims to demonstrate the socioeconomic development of a region based on a flagship product, wine.
The objective is to demonstrate how a flagship product can become a lever of socioeconomic development for a region. Then, based on the various tested solutions, the model could be transferred or adapted to another region or community wishing to develop their own strengths.
Wanting to become Quebec’s wine region, Brome-Missisquoi will benefit from this project to establish itself in an advantageous position. The region has 16 wineries but wants to see that number increase to 25 by the end of the pilot project. All means will be used to develop the region and promote its know-how.
The Brome-Missisquoi CLD received $425,000 in financing, which was granted by the ministère des Affaires municipales, des Régions et de l’Occupation du territoire (Quebec’s ministry of municipal affairs, regions and land use, or MAMROT) to carry out this project, which will span five years.
For more information about the rural laboratory, contact Mr. Pierre Genesse. For our complete contact information, visit the Our Team section.
| STAKES | TARGETS / ACTIONS |
Do an analysis of the situation |
|
Develop a sense of belonging |
Actions :
|
Develop a critical mass of wine producers |
Actions :
|
| Ensure the quality of the product and services |
Actions :
|
Update the business platform with governmental organizations |
Actions :
|
Attract related businesses and develop business opportunities |
Actions :
|
| Marketing a flagship product |
Actions :
|
Carry out the development model |
Actions :
|
Knowledge transfer |
|
Wine certifications with the aim of improving the quality of the products
In 2009 – Project resumed by the Association des Vignerons du Québec (AVQ). Certification process of 9 wineries out of 17 in Brome-Missisquoi.
Strategic development plan for winegrowing
In 2009 – Efforts to obtain the Accord Montérégie program and efforts for the Vignobles de Brome-Missisquoi (wineries of Brome-Missisquoi), for the structuring the VBM name and the creation of the Development Plan.
Business platform to advance the marketing of the “wine” product
In 2009 – Sales network pilot project for all of Quebec resumed by the Association des Vignerons du Québec (AVQ) and project by the Emporium research group.
Bottling of wine packages
In 2009 – Portrait of the situation, subcontracting opportunity at Mount Pinnacle
Bringing to market local products and an invitation to encourage our producers
In 2009 – Buy local campaign to 26,000 households in the region
Evaluate the sense of belonging to the wine region and define the improvements that can be made to the offering
In 2009 – Partnership with UQAM: surveys of residents, visitors, potential customers, with survey results in 2010, 1,500 customers contacted.
Marketing of wine as the flagship product
In 2009 – Commercial operation and public relations: 6,200,000 people contacted.
Ensure the profitability of a winery and proper operating procedures
In 2009- Prioritization of needs: ensure the profitability of vine growing and identification of a project manager. Cooperation with Prisme and Agriculture Canada.
Financial aid request to the federal government and cooperation with Brock University in Ontario
In 2009 – Meetings with Brock University to validate the interest and the possibilities of research exchanges.
Vine growing guide
In 2009 – Agreement with the DuraClub and the obtaining of $35,000 from the du Centre de référence en agriculture et agroalimentaire du Québec to create the guide.
In this section you will find news on the rural laboratory, in press releases or press clippings, as well as photos.
Contact our media source, Mrs. Cynthia Langevin.
