Cowansville, Tuesday May 26, 2020 – The MRC Brome-Missisquoi is launching the Jachetebromemissisquoi.com, web page, along with a directory of food offerings to promote local trade.
The new web page is like a virtual shopping centre, bringing together a wide range of online shops where citizens can buy an assortment of local products and services. The platform enables users to quickly find what they are looking for by filtering businesses or municipalities by category, or simply typing the product or service you are seeking in the search engine. The platform groups businesses in the entire MRC territory, including those in Bromont that already registered on the recently launched jachetebromont.com.
JacheteBromeMissisquoi.com allows local businesses that do not have an online boutique to be able to create one, at little cost, with Shopify, one of the most popular ecommerce sites in the world. “The Coronavirus pandemic has prompted consumers to do more of their shopping online and prioritize buying local, and from all indications, this is a habit that is here to stay,” said MRC Brome-Missisquoi prefect Patrick Melchior. “We believe this is a great opportunity for businesses in the region to get into online sales or to promote digital efforts that have already started. Currently, there are already more than 250 businesses referenced on the platform, including 29 of them that are offering product buying right on the site.”
The new JacheteBromeMissisquoi.com site launched by the MRC, was created in partnership with Groupe Olix, the Chamber of Commerce and the CLD Brome-Missisquoi.
Businesses interested in registering on the platform to create an online boutique there, or simply to be referenced on it, may do so by clicking on “Register my business”, right on the home page of the JacheteBromeMissisquoi.com site.
Listing of food offerings
Along with launching the platform to promote local businesses, a second initiative was undertaken to make all the goods and services of Brome-Missisquoi’s producers and food processors accessible to citizens. The MRC has teamed up with the Maturin.ca web site to combine its offering on a single website address, thereby becoming a one-stop destination for local eating. A new section devoted entirely to Brome-Missisquoi producers was created on the existing platform, and it serves as a directory. There is information about businesses in the region and the products they offer. You can filter the producers by municipality and by product category (fruits and vegetables, meat shops, bakeries, dairy products, etc.).
“I think people are going to be impressed when they see the diversity of what is produced in our region,” stated Leslie Carbonneau, the CLD Brome-Missisquoi’s Agri-Food Development Consultant. “We have the opportunity to enjoy this wide-open pantry of products, and we need to take advantage of it.”
Since Maturin already offers a storage and delivery service, you can now buy local products using a unique shopping cart directly on the maturin.ca site. Approximately one quarter of the producers referenced on the platform offer products on sale.
Currently, there are some 40 referenced businesses listed in the directory. The directory will continue to be upgraded in the coming weeks. Food businesses that would like to be referenced can contact Leslie Carbonneau by emailing email@example.com.
A promotional campaign for buying local
To support the launch of the two platforms, the MRC has planned a promotional campaign aimed at residents to encourage them to buy local. “We believe the population is heeding the premier’s appeal to buy local, » noted Robert Desmarais, the Executive Director of the MRC Brome-Missisquoi. We are hoping to take advantage of the momentum to help businesses in the region be discovered or re-discovered by residents and develop an instinctive reaction by residents to buy local.”
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